Hi Ross - Great article. Having run referral programs for high value items, a lot of points that you have shared resonated and I was also able to identify aspects that we should have focused on better.
Also, thanks for sharing the links to Brian Balfour's growth articles. Went through the 5 articles in the series now on various fits needed across market, product, channel and model. It is definitely one of the best pieces of content available in the internet!
Great article Ross!
A lot of useful insights in an area I have experience in. An article to save and read over several times to fully digest
Hi Ross - Great article. Having run referral programs for high value items, a lot of points that you have shared resonated and I was also able to identify aspects that we should have focused on better.
Also, thanks for sharing the links to Brian Balfour's growth articles. Went through the 5 articles in the series now on various fits needed across market, product, channel and model. It is definitely one of the best pieces of content available in the internet!
Hey Ross, is there somewhere I can contact you? I'd like to ask a few questions about online writing.